Resume

 

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Professional Skills Overview

                    

 

 

 

 

Digital Writing

Content Writing

  • Develop, write and produce engaging content for digital production including: web content, e-releases, e-press kits, social media platforms, e-mail blasts, digital marketing campaigns and more.

 

Business Writing

  • Design, format and write content for a variety of print based business collateral including: press releases, press kits, brochures, newsletters, manuals, reports, proposals, forms, bios, mission statements and Power Point presentations.

 

Copywriting

  • Conceptualize and write copy for various advertising and direct mail production.

 

Technical Writing

  • Write, edit, format and produce manuals, instructions and diagrams.

 

Scriptwriting

 

  • Scriptwriting for television and radio broadcast projects, e.g., commercials and PSAs.

  • Scripting and editing for production of videos used for training, awareness, promotions, etc.

 

Freelance Writing

 

  • Published freelance writer and columnist. Writer of cover stories, features, news articles and columns for various magazines and newspapers.

  • Produce compelling copy for advertorials.

  • Conduct research, interviews and fact checking to provide background to written content.

 

Author

  • Author of a non-fiction, motivational book slated for publishing next year. Proofreading and editing.

 

Miscellaneous

  • Experienced writing in AP style and MLA format.

  • Published photojournalist. Supplied accompany photography for the aforementioned freelance assignments

 

        

 

 

 

Social Media

 

 

  • Develop social media strategies and tactics.

  • Create, develop and implement viral social media campaigns.

  • Write digital content, upload images and manage various platforms, e.g., Facebook, YouTube, Twitter and so on.

  • Social media community engagement- moderate and admin information flow.

  • QR coding for print media to correspond with online sites.

  • Search Engine Optimization (SEO)

  • Analytics- tracking and monitoring.

 

Public Relations

  • Produce communications plans including the development of a crisis communications plan.

  • Develop public relations strategies, tactics and campaigns.

  • Cultivate positive internal/external company image and brand.

  • Leverage key messaging for share/stakeholders across multiple platforms.

  • Create public awareness, promotional and advertising campaigns.

  • Write and distribute press releases for online, print and broadcast media coverage.

  • Plan and coordinate special events for fundraisers, dinners, conventions and workshops.

  • Produce and submit Request For Proposals (RFPs). Prepare and give presentations RFP responses.

  • Video production, scriptwriting and editing for internal/external communications projects, presentations and training.

  • Prepare and provide informational presentations to internal/external audiences.

  • Create content and design Power Point presentations.

 

 

Media Relations

  • Successfully pitch stories for segments to be aired on radio and television.

  • Proficient in developing media contacts and building long-term relationships.

  • Media spokesperson and media development including booking press conferences, preparing talking points, press kits and training company representatives for effective media interviews.

  • Establish and develop community relations and business partnerships.

  • Manage crisis communications with media outlets.

 

 

 

 

 

 

 

 

Online Marketing

 

eMedia Marketing

 

 

 

  • Video, audio and content delivered via electronic devices

 

  • Search Engine Optimization (SEO)

  • Social Media Optimization (SMO)

  • Blogs & Forums

  • Online Display Advertising

  • Banners

  • Email Marketing

  • QR codes

  • Web design and content management (HTML and CSS)

 

 

 

 

 

 

 

Management










 

Entrepreneurial

 

  • Experienced in successfully managing a staff of more than twenty people.

  • Responsible for hiring, training, coaching, supervising and evaluating staff members.

  • Restructuring of departments to create efficiency and reduce operating expenses.

  • Establish departmental policies and Best Practices.

  • Develop training methods and employ safety incentive programs to reduce injury claims.

  • Improve employee relations and increase retention.

  • Lead teams and chair committees.

  • Project management; ensure budget compliance, monitor production teams, consultants and vendors.

  • Corporate purchasing with 3-million budget; accounts payable and receivable.

  • Design and produce informational presentations to educate executives.

  • Negotiate client, media and vendor contracts.

 

  • Successfully owned, operated and managed three small businesses.

 

Communications Highlights

Digital Media Highlights

Management Highlights

Computer and Technical Skills

·  PC/Mac

·  Internet/Web

·  Social Media Platforms

·  FTP Applications

·  HTML Editors

·  Adobe InDesign

·  Adobe Photoshop

·  Adobe Illustrator

·  Adobe Flash

·  Adobe Acrobat

·  Adobe Suite-Misc.  

·  Final Cut Pro

·  Vegas Movie Studio

·  Sony Acid

·  Movie Maker

·  MS Power Point

·  MS Word

·  MS Excel

·  MS Publisher

·  MS Outlook

·  Video Production

·  Digital Photography

·  SLR Photography

·  People Soft

· JD Edwards

Writing Highlights

Butterfly Rising Productions

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© 2012 Kathy Ioannou | Butterfly Rising Productions, LLC | All Rights Reserved

Site Update: 04/06/2020