Professional Skills Overview
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Digital Writing
Content Writing
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Develop, write and produce engaging content for digital production including: web content, e-releases, e-press kits, social media platforms, e-mail blasts, digital marketing campaigns and more.
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Business Writing
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Design, format and write content for a variety of print based business collateral including: press releases, press kits, brochures, newsletters, manuals, reports, proposals, forms, bios, mission statements and Power Point presentations.
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Copywriting
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Technical Writing
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Scriptwriting
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Scriptwriting for television and radio broadcast projects, e.g., commercials and PSAs.
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Scripting and editing for production of videos used for training, awareness, promotions, etc.
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Freelance Writing
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Published freelance writer and columnist. Writer of cover stories, features, news articles and columns for various magazines and newspapers.
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Produce compelling copy for advertorials.
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Conduct research, interviews and fact checking to provide background to written content.
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Author
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Miscellaneous
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Social Media
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Develop social media strategies and tactics.
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Create, develop and implement viral social media campaigns.
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Write digital content, upload images and manage various platforms, e.g., Facebook, YouTube, Twitter and so on.
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Social media community engagement- moderate and admin information flow.
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QR coding for print media to correspond with online sites.
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Search Engine Optimization (SEO)
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Analytics- tracking and monitoring.
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Public Relations
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Produce communications plans including the development of a crisis communications plan.
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Develop public relations strategies, tactics and campaigns.
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Cultivate positive internal/external company image and brand.
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Leverage key messaging for share/stakeholders across multiple platforms.
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Create public awareness, promotional and advertising campaigns.
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Write and distribute press releases for online, print and broadcast media coverage.
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Plan and coordinate special events for fundraisers, dinners, conventions and workshops.
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Produce and submit Request For Proposals (RFPs). Prepare and give presentations RFP responses.
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Video production, scriptwriting and editing for internal/external communications projects, presentations and training.
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Prepare and provide informational presentations to internal/external audiences.
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Create content and design Power Point presentations.
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Media Relations
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Successfully pitch stories for segments to be aired on radio and television.
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Proficient in developing media contacts and building long-term relationships.
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Media spokesperson and media development including booking press conferences, preparing talking points, press kits and training company representatives for effective media interviews.
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Establish and develop community relations and business partnerships.
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Manage crisis communications with media outlets.
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Online Marketing
eMedia Marketing
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Search Engine Optimization (SEO)
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Social Media Optimization (SMO)
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Blogs & Forums
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Online Display Advertising
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Banners
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Email Marketing
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QR codes
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Web design and content management (HTML and CSS)
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Management
Entrepreneurial
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Experienced in successfully managing a staff of more than twenty people.
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Responsible for hiring, training, coaching, supervising and evaluating staff members.
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Restructuring of departments to create efficiency and reduce operating expenses.
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Establish departmental policies and Best Practices.
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Develop training methods and employ safety incentive programs to reduce injury claims.
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Improve employee relations and increase retention.
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Lead teams and chair committees.
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Project management; ensure budget compliance, monitor production teams, consultants and vendors.
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Corporate purchasing with 3-million budget; accounts payable and receivable.
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Design and produce informational presentations to educate executives.
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Negotiate client, media and vendor contracts.
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