Professional Skills Overview

Digital Writing

Content Writing

• Develop, write and produce engaging content for digital production including: web content, e-releases, e-press kits, social media platforms, e-mail blasts, digital marketing campaigns and more.

Business Writing

• Design, format and write content for a variety of print based business collateral including: press releases, press kits, brochures, newsletters, manuals, reports, proposals, forms, bios, mission statements and Power Point presentations.

Copywriting

• Conceptualize and write copy for various advertising and direct mail production.

Technical Writing

• Write, edit, format and produce manuals, instructions and diagrams.

Scriptwriting

• Scriptwriting for television and radio broadcast projects, e.g., commercials and PSAs.

• Scripting and editing for production of videos used for training, awareness, promotions, etc.

Freelance Writing

• Published freelance writer and columnist. Writer of cover stories, features, news articles and columns for various magazines and newspapers.

• Produce compelling copy for advertorials.

• Conduct research, interviews and fact checking to provide background to written content.

Author

• Author of a non-fiction, motivational book slated for publishing next year. Proofreading and editing.

Miscellaneous

• Experienced writing in AP style and MLA format.

• Published photojournalist. Supplied accompany photography for the aforementioned freelance assignments

Social Media

• Develop social media strategies and tactics.

• Create, develop and implement viral social media campaigns.

• Write digital content, upload images and manage various platforms, e.g., Facebook, YouTube, Twitter and so on.

• Social media community engagement- moderate and admin information flow.

• QR coding for print media to correspond with online sites.

• Search Engine Optimization (SEO)

• Analytics- tracking and monitoring.

Public Relations

• Produce communications plans including the development of a crisis communications plan.

• Develop public relations strategies, tactics and campaigns.

• Cultivate positive internal/external company image and brand.

• Leverage key messaging for share/stakeholders across multiple platforms.

• Create public awareness, promotional and advertising campaigns.

• Write and distribute press releases for online, print and broadcast media coverage.

• Plan and coordinate special events for fundraisers, dinners, conventions and workshops.

• Produce and submit Request For Proposals (RFPs). Prepare and give presentations RFP responses.

• Video production, scriptwriting and editing for internal/external communications projects, presentations and training.

• Prepare and provide informational presentations to internal/external audiences.

• Create content and design Power Point presentations.

Media Relations

• Successfully pitch stories for segments to be aired on radio and television.

• Proficient in developing media contacts and building long-term relationships.

• Media spokesperson and media development including booking press conferences, preparing talking points, press kits and training company representatives for effective media interviews.

• Establish and develop community relations and business partnerships.

• Manage crisis communications with media outlets.

Online Marketing

eMedia Marketing

• Video, audio and content delivered via electronic devices

• Search Engine Optimization (SEO)

• Social Media Optimization (SMO)

• Blogs & Forums

• Online Display Advertising

• Banners

• Email Marketing

• QR codes

• Web design and content management (HTML and CSS)

Management










 

Entrepreneurial

 

• Experienced in successfully managing a staff of more than twenty people.

• Responsible for hiring, training, coaching, supervising and evaluating staff members.

• Restructuring of departments to create efficiency and reduce operating expenses.

• Establish departmental policies and Best Practices.

• Develop training methods and employ safety incentive programs to reduce injury claims.

• Improve employee relations and increase retention.

• Lead teams and chair committees.

• Project management; ensure budget compliance, monitor production teams, consultants and vendors.

• Corporate purchasing with 3-million budget; accounts payable and receivable.

• Design and produce informational presentations to educate executives.

• Negotiate client, media and vendor contracts.

• Successfully owned, operated and managed three small businesses.

Computer and Technical Skills

·  PC/Mac

·  Internet/Web

·  Social Media Platforms

·  FTP Applications

·  HTML Editors

·  Adobe InDesign

·  Adobe Photoshop

·  Adobe Illustrator

·  Adobe Flash

·  Adobe Acrobat

·  Adobe Suite-Misc.  

·  Final Cut Pro

·  Vegas Movie Studio

·  Sony Acid

·  Movie Maker

·  MS Power Point

·  MS Word

·  MS Excel

·  MS Publisher

·  MS Outlook

·  Video Production

·  Digital Photography

·  SLR Photography

·  People Soft

· JD Edwards