The George Bean Project is a local non-profit organization of which is entirely funded by the kindness and generosity of others. All proceeds go to serve the direct needs of individuals and families in the community.
It is my honor to not only support the endeavors of "The George Bean Project" on a personal level, but to also lend my professional communications, public relations and creative services to such a worthy organization.
The video is a digital production created for George Bean's annual "Reindeer Ride." I produced this video from a compilation of my coverage of the event via photographs and video shorts. These were combined with audio files and the creation of visual graphics in Photoshop to tell the story and produce the final works to chronical their event.
When you are a non-profit organization putting on a fundraising event, the desire is to keep marketing costs low while still getting the message out en masse to gain high attendance.
This is a promotional event campaign I conceptualized and developed for a client to meet those objectives. The campaign included the creation of content and design for a digital flyer and event launch web page.
The digital format of the campaign enabled the client to promote the event by placing the direct link in an e-mail or using social channels.
Additionally, the event flyer itself was formatted in a manner that could either be distributed digitally or via print production.
Social Media Campaign
As an advocate for animal welfare, I lend my public relations and communcations expertise on a pro bono basis.
In the legal case known as “Save Phineas” I developed a public awareness campaign choosing to use a social media platform as the most effective communication tactic to reach the target audience.
One part of the campaign included taking photos to chronicle an event rally and create a digital album that followers could share. It went viral in only a matter of minutes once it posted on Facebook.
Click the ribbon image below to review the digital album. You can click on the individual photos to see the number of likes, shares and comments each one generated.
The above photo with the text overlay was part of a social media campaign I developed for "Save Phineas." Click here to read a Wall Street Journal article covering his plight. This is just one of more than a dozen articles that hit the press. The story was also covered by local news stations and aired in several segments of Inside Edition.